The ubiquity of social media websites such as Facebook and Twitter allows consumers to tell their friends about their experiences and make it much easier for word-of-mouth to spread quickly. If you're running a start-up or mid-sized company, discover how to take advantage of this connectivity to your customers. Learn basic social media terminology, how to set up your business account in Facebook and Twitter, how to use those accounts as a business, and when it makes sense to hire a firm to manage your social media. Curriculum has been updated to include recent and ongoing content protection regulations. You must have at least basic knowledge of computers, the Internet, and accounts in Facebook and Twitter before class.
Be sure you know your log-in and passwords for all your social media accounts.
DeAnn M. Cox is the owner of Cox Management and Consulting Firm, Inc. She has successfully directed the company's strategic planning, social media management, business development, resources, quality assurance and customer satisfaction.
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